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OnePlus officially announced integration with Oppo

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OnePlus CEO has announced the company’s merger with Oppo. It seems like OnePlus has decided to settle with Oppo. Chief Executive Officer (CEO) of OnePlus, Pete Lau, officially announced their merger in the company’s blog. It might come out as a surprise to many. But the smartphone brands OnePlus and Oppo were already owned by the same Chinese group, BBK Electronics. Actually he hasn’t used the word ‘merger’ in his post. It appears a lot like one as both brands are joining hands to work closely by sharing resources and merging teams.

After Pei’s exit, this is the biggest news from OnePlus. As per Lau’s post, it was during his new role when OnePlus began to work closely with Oppo. “As many of you know, last year I took on some additional responsibilities to oversee product strategy for both OnePlus and OPPO. Since then, we have integrated a number of our teams together with OPPO to better streamline our operations and capitalise on additional shared resources. After seeing positive impact from those changes, we’ve decided to further integrate our organisation with OPPO,” says Lau in his blog post. The Chinese smartphone maker has been associated with Oppo Electronics since the very beginning. This would mean sharing resources, technology and teams between the two.

Lau has emphasised that despite joining hands with Oppo, OnePlus will operate as an independent brand. This means we might not see much shapeshifting in the way OnePlus operates as both the companies have been working closely under BBK already. This blog post is not a merger announcement, but an update of how OnePlus and Oppo will be working together going forward. The shared resources and talent will not only help OnePlus to scale its business but will also help in cutting down the cost of its products. That’s because it will get access to Oppo’s research and development, supply chain, production line etc.

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